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The cinema hosting the UK premiere of 'The Disappearance OF Alice Creed' – British sensation Gemma Arterton’s latest film – is to be decided by cinema-goers.
Ahead of its 30th April release, 'The Disappearance OF Alice Creed' will begin its theatrical run at a cinema of the public’s choosing; exchanging the glitz of Leicester Square for a more intimate local affair.
With the support of the UK Film Council, distributors CinemaNX are running a competition on Facebook asking movie lovers to join an online application – which can be found at facebook.com/AliceCreedMovie - where the user votes for their favourite cinema and is rewarded for encouraging friends to take part and vote.
CinemaNX Head of Distribution, Gemma Spector, said: “We wanted the audience to have an active participation in the marketing of the film early on, using the most current and popular digital technology. Rather than dictating where the most interest in the film and its launch is, we want the audience to decide, and we will bring the film to them.”
As the promotion begins, participants will be informed that the race is on to unlock exclusive content at the beginning of each week. Users will be encouraged to earn points by collecting votes for their cinema through the Facebook application with the aim to unlock an exclusive for their friends.
By using a main leader board which records the most popular cinemas, those who are most ardent and prolific users of the Facebook application will achieve “super user” status. These “super users” are also profiled on separate leader boards running next to each UK cinema and will win interactive rewards such as the chance to put their questions first in live web interviews with the director.
Those who use the application will be able to track their cinema’s progress on the UK map featured on the application’s homepage; this will show activity hotspots and will enable users to zoom in to the map to find their local cinema.
Gemma Arterton, Eddie Marsan and Martin Compston lead a talented British cast in 'The Disappearance OF Alice Creed' written and directed by British film maker J Blakeson, co-writer of ‘The Descent: Part 2’.
On a suburban street, two masked men seize a young woman. They bind and gag her and take her to an abandoned, soundproofed apartment. She is Alice Creed, daughter of a millionaire. Her kidnappers, the coldly efficient Vic and his younger accomplice Danny, have worked out a meticulous plan. But Alice is not going to play the perfect victim – she’s not giving in without a fight. In a tense power-play of greed, duplicity and survival we discover that sometimes disappearances can be deceptive…
www.facebook.com/alicecreedmovie
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