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Music is the most popular category on YouTube, accounting for 30.7% of all views on the video service.
The numbers were published by research company Sysomos, which claims Michael Jackson and health care were the two most discussed topics on YouTube. This was based on measuring the tags on uploaded videos.
Of particular interest for the music industry, the social group embedding and linking to videos were bloggers aged 20-35, accounting for 57.3% of all links.
The main content categories on YouTube in order of popularity were:
- music (30.7%)
- entertainment videos (14.6%)
- people and blogs (10.77%)
- news and politics (6.7%)
- sports (6.0%)
- comedy (5.2%)
- education (4.1%)
- film (3.6%)
- animation (3.2%)
- how to/style (3.1%)
- science and technology (2.86%)
- other (9.2%)
From Music Week
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